Jack Link's Beef Jerky signs new Multi-Year sponsoring deal with World Series of Poker

Jack Link's Beef Jerky has signed a new multi-year agreement with the World Series of Poker (WSOP) to continue serving as the presenting sponsor of the world's longest-running, richest and most prestigious poker tournament in the world.

Thanks to this deal, the tournament will continue to be known as the World Series of Poker Presented by Jack Link's Beef Jerky. Jack Link's new multi-year deal will become effective at the 42nd Annual World Series of Poker Presented by Jack Link's slated to get underway at the Rio All-Suite Hotel & Casino in Las Vegas on May 30, 2011 and will extend through November 2012. The WSOP sponsorship is one of the most significant event partnerships for the Jack Link's brand.

Under terms of the agreement, Jack Link's will be visible throughout the tournament area, including active sampling to the perennially record fields at the Rio All-Suite Hotel & Casino. Jack Link's will also support all 32 hours of programming on ESPN with advertising and features like the "Jack Link's Wild Card Hand" as well as execute unique WSOP-themed promotions at retail.

"This remains a great fit between two category-leading brands. We couldn't ask for a better organization to be our lead sponsor. We love being with a market dominator that shares our sense of fun and irreverence." said WSOP Vice President Ty Stewart.